Our Mission

To set a new standard for performance,
reliability, and support in the electric motorcycle industry.

Who We Are

Based in Sacramento California, Coulomb strives to bring innovative designs to market based on real market feedback, and grounded in sound engineering. We strive to uphold honest business practices that create value for all parties and push the industry into a strong and sustainable future.

Coulomb Moto

Our Team

Esmond Chu

Head of Operations

Esmond brings deep expertise in global manufacturing, product development, and data-driven strategy. Born in Hong Kong, he spent his early years competing professionally as a trials rider across the U.S. and Asia, where he developed firsthand insight into product performance and manufacturing, contributing to the development of components within the trials market.

He later moved to the United States to pursue his education, earning a degree in mathematics and statistics, followed by a graduate degree in data science. Esmond went on to spend seven years in the Bay Area tech industry where he led research projects across sales, finance, and digital marketing for major companies such as Intuitive Surgical.

In 2023, he transitioned to focus on product development, leading initiatives across electric motorcycles, cycling, and consumer electronics while overseeing manufacturing in China, Taiwan, and Hong Kong. 

Caleb Richter

Sales and Field Operations Director

Caleb brings deep experience in sales, technical support, and product expertise from a lifetime in the moto and mountain bike industries. He began in motocross, competing at a high level and contributing to suspension and motor R&D leading to a strong foundation in performance and product understanding.

He later transitioned into a sales and technical role with Pivot Cycles, where he managed a national demo fleet, provided sales support, and contributed to the development of standardized service and build procedures across the product line.

Caleb went on to serve in an outside sales role with Alta Group, where he expanded dealer networks across the South West for leading brands including Pinarello, Revel Bikes, USWE, ENVE, Assos and, Moots.

Brian Cahal

Brand and Marketing Director

Brian has accrued a unique blend of brand building, storytelling, and real-world industry experience rooted in mountain biking. He started in local bike shops before moving into an outside sales role with Prologue, where he helped develop dealer networks across Northern California for brands like SRAM, Pivot Cycles, Pinarello, Troy Lee Designs, and ENVE.

During this time, Brian progressed into the professional ranks of downhill mountain biking while building a freelance video portfolio with brands including Vital MTB, Specialized, Ibis Cycles, and Yeti Cycles.

In 2022, he committed full-time to racing and partnered with Vital MTB to produce three seasons of the “Let’s Go Racing” series. Following injuries, Brian shifted focus to his independent YouTube channel, which has since grown into one of the most trusted and influential platforms in the sport.

Carl

Customer Service

Carl brings a unique blend of communication skills, leadership, and technical expertise to the team. A life time of being a good boy has lead to a measured and enthusiastic approach to customer service. Always in a good mood, and great with people, Carl was an easy choice for this critical role in the company.